AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs in Sweden Q4 2022
In Q4 2022, the top virtual fitness programs in Sweden saw varied performance trends in downloads, revenue, and active users. Discover the key insights for each app.
Throughout Q4 2022, the top five virtual fitness programs in Sweden experienced noteworthy trends in weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, reveals a comprehensive overview of the market performance for these apps.
Strava: Run, Bike, Hike witnessed a gradual decline in weekly revenue, starting at approximately $29.8K at the end of September and tapering off to around $20.4K by the end of December. Weekly downloads also showed a downward trend, with numbers decreasing from 1.4K to 1.2K over the quarter. Active users fluctuated throughout the period, peaking at 35.2K in early October and ending the quarter at 34K.
Fitbit: Health & Fitness displayed a more dynamic pattern. Weekly revenue varied significantly, reaching a low of $13.7K at the end of October and peaking at $22.1K in the final week of December. Downloads saw a substantial increase towards the end of the quarter, with a dramatic rise to 4.4K in mid-December. Active users remained relatively stable, fluctuating around the 43K mark throughout the quarter.
StrengthLog – Workout Tracker showed consistent performance in revenue, maintaining figures between $8.1K and $10.7K. Downloads remained steady, with a slight uptick in the last week of December, reaching 1.5K. The app's active user data was not available.
Zwift: Ride and Run experienced a stable revenue stream, fluctuating around the $8K mark with occasional peaks up to $9.6K at the end of November. Weekly downloads remained modest, ranging from 150 to 335. Active users showed a gradual increase, starting at 1.1K and ending at 1.6K by the end of the quarter.
Geocaching® had a mixed quarter, with weekly revenue peaking at $9.1K in the third week of December. Downloads saw a sharp drop mid-quarter, with the lowest point at 242 in early December, before recovering to 620 by the end of the month. Active users saw a decline from 4.1K at the start of the quarter to 2.9K by the end.
For more detailed insights and further data, visit Sensor Tower.
